The Tipping Point
Language: English
Publisher: Back Bay
Published: Mar 14, 2002
Catégorie de lecture:
Ebook
On Kobo:
Nb de pages:
238
Recommendation de lecture:
à lire vite!
KOReader MD5:
28f079ff091dbed333ff1e6dbf21fe73
Description:
SUMMARY:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.