Strategy for the Corporate Level
Andrew Campbell & Jo Whitehead & Marcus Alexander & Michael Goold
Language: English
Published: Mar 6, 2014
Catégorie de lecture:
Ebook
On Kobo:
Nb de pages:
401
Description:
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review
Abstract: This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy